Marketing in today’s cutthroat competition has gotten extremely challenging. You need to think out-of-the-box to succeed in the competitive business landscape. It is no surprise why so many businesses have dedicated marketing departments to handle the nitty-gritty of this job. So, one of the highly effective tactics of reaching your customers and growing your business is through mobile billboards, a potent form of non-traditional, digital out-of-home advertising. But, how does it impact the bottom line of your business? Here are three critical reasons:
#1. Mobile Billboards Are a Unique Format
The move-ability factor of this non-traditional advertising method grabs more eyeballs than you can imagine. It is suitable to attract both vehicular and pedestrian traffic. Two-sided ad placement doubles the engagement. Such ads can reach even where other OOH channels remain insufficient. Besides, there is a highly targeted routing to get precisely where your audience is. The units (truck or bus) are designed to carry your ad message specifically. Thus you can customize the campaign as per your needs.
#2. Mobile Billboards Are Cost-Effective
Advertising is expensive – let’s face it. Whether newspaper ads, TV ads, or radio ads, advertising is a pricey affair. Even static roadside billboards are costly, and the expense can often become hard to justify for most business owners. On the other hand, mobile billboard advertising is on the affordable side. There is a super low expense per impression than most traditional channels. So, you can efficiently run a mobile billboard ad for much longer at the cost of a full-page newspaper ad.
#3. Mobile Billboards Are Customizable
With traditional forms of advertising, the cost and effort of modifying current ad campaigns can be pretty stressful. The price that comes with it is enormous, so the ads remain unchanged for a long time. You cannot edit and re-place TV or billboard ads as often. So, businesses usually place just one ad and change only after a quarter or so. However, with portable ad formats such as a mobile billboard, the ads are simple to set up, edit, and change. You can have scrolling ads with text, graphics, animations, and more. The ads are incredibly customizable, and you have complete control over the same.
Advertise With Us
Non-traditional, experiential, digital out-of-home advertising is instant advertising, i.e., reaching anywhere and at any time. Whether a restaurant, financial service, or a realtor, most businesses can attract quality leads with mobile billboard advertising. If you, too, are looking to increase brand awareness through OOH advertising, promote your brand with us.
At nomADic Genius, we understand that digital mobile billboards are the future of advertising, and thus we help our clients benefit from the same in the best manner possible. Call us at 615.336.6678 to discuss your project specifics, and our team will help you navigate your options.