If you are just starting, digital mobile billboard advertising might feel a little overwhelming to understand. But, it is a powerful marketing strategy to put your brand on the fore and in the center. So, to help you get the crux of what it is, how it works, and whether or not it is effective for your business, we detail the specifics for better understanding.
DOOH ADVERTISING: A QUICK OVERVIEW
DOOH (digital out-of-home advertising) is essentially OOH advertising powered with AdTech, resulting in an amalgamation of offline and online elements. It aims to create an immersive and innovative customer experience while driving better brand searches online. Different promotional media is digitally (via screens) and dynamically placed over moving vehicles in public areas. Tracking, geofencing, retargeting, attribution, and other techniques come into play, providing you more freedom over placing ads and measuring their performance.
ABOUT DIGITAL MOBILE BILLBOARD ADVERTISING
DOOH is an enhanced version of out-of-home advertising, and mobile billboard advertising falls under this very category. The strategy is genuinely unique, largely noticeable, and assures excellent results. It is a potential marketing tool to reach your target audience and create a significant impression on their minds.
Digital mobile billboard advertising generates doubled response compared to a static billboard. It helps target customers wherever they are or are headed to. The ads are placed on different kinds of vehicles such as trucks or trailers. So, they are easy to view from a distance, ensure maximum brand exposure, and generate valuable impressions.
IS DIGITAL MOBILE BILLBOARD ADVERTISING EFFECTIVE?
Since digital mobile billboards use LED screens, the ads can be displayed throughout the time, focusing on different target markets and attracting a wider reach. The ad strategy is versatile, contemporary, affordable, and guarantees coverage. It is one of the most overlooked advertising techniques yet remains highly influential. You can add compelling visuals, attention-grabbing audio, and the possibilities go much beyond traditional advertising opportunities.
Digital mobile billboard advertising interrupts people’s attention, creates brand awareness, and broadcast messages at locations other formats cannot sustain. Also, deploying one mobile billboard can provoke some reaction, while deploying more can lead to added reach, social media posting, etc. As per Outdoor Advertising Magazine, digital mobile billboard advertising has close to 97% recall rate, which itself explains the effectiveness of this format.
PARTNER WITH INDUSTRY EXPERTS TO SEE THE DIFFERENCE
Now that people are all out, back at events, and on the streets, reaching them must be your priority. So, what’s more promising than a digital mobile billboard showing off your brand message? It certainly is a smart form of advertising and branding.
At nomADic Genius, we are pioneers in the digital mobile billboard advertising market. Our creative team offers best-in-class digital out-of-home advertising solutions to clients from across the country. We can commit to campaign requests of all sizes and customizations exceeding your expectations on every project. Get in touch with the nomADic Genius team to get started on your OOH marketing journey.
